About the Course

Unleash the Power of Generative AI in Your Marketing Campaigns: A Course Introduction

Welcome to the future of marketing, where creativity meets cutting-edge technology. This comprehensive course, Generative AI for Marketing Professionals, equips you with the knowledge and skills to leverage the immense potential of AI-powered tools and revolutionize your marketing strategies.

Why Generative AI? The Numbers Speak for Themselves:

• 90% of marketers who use AI say it’s effective for content creation: (Delve AI, 2023)
• Content creators save 5+ hours every week using AI: (WordStream, 2022)
• 85% of marketing AI users employ AI to personalize content: (Delve AI, 2023)
• Deloitte predicts that by 2023, 10% of Fortune 500 companies will create content with AI: (VentureBeat, 2021)

This course is your springboard to join these success stories and unlock the following benefits:

• Boost Marketing Efficiency: Automate repetitive tasks like writing, ad creation, and data analysis, freeing up your time for strategic thinking and campaign optimization.
• Enhance Creativity and Personalization: Generate endless variations of content, tailor messages to individual customers, and deliver truly engaging experiences.
• Gain Powerful Insights: Leverage AI to analyze massive datasets, uncover hidden trends, and predict future customer behavior for data-driven decision-making.
• Stay Ahead of the Curve: Master the latest tools and techniques in generative AI, positioning yourself as a leader in this rapidly evolving field.

The curriculum is designed for both beginners and experienced professionals, covering all aspects of generative AI application in marketing:

• Part 1: Foundation: Build a strong understanding of AI, generative AI, and ChatGPT, including essential skills like prompting, text manipulation, and legalities.
• Part 2: Generative AI for Marketing: Discover how AI can fuel content creation, research, email marketing, social media engagement, and landing page optimization.
• Part 3: Design Eye-Catching Visuals: Generate stunning product images, personalized video ads, and captivating social media graphics to grab attention and boost engagement.
• Part 4: Gain Valuable Insights: Extract actionable insights from customer data, predict future trends, and optimize marketing campaigns for maximum impact.

Join us on this journey and experience the transformative power of generative AI. Get ready to unleash your creativity, gain a competitive edge, and rewrite the rules of marketing success. Enroll today and unlock the future of your marketing career!

Prerequisites

• Curiosity
• Basic arithmetic skills - Brackets, division, multiplication, addition, subtraction
• Ability to operate a computer, keyboard and mouse
• Ability to use a web browser to access and use the internet
• Ability to install software on your computer

Hardware and Software Requirements

• Physical operational computer (not in virtualization) – Fedora 34 or greater OR PopOS/Ubuntu 20.04 or greater, OR Windows 10 or greater, OR MacOS 10 or greater
• 16 GB RAM
• Broadband internet connection > 5 MBPS
• 50 GB free hard disk space.

Learning Objective

By the end of this course, marketing professionals will be able to:

• Understand the fundamentals of AI and Generative AI.

• Master the use of ChatGPT and other generative AI tools in marketing.

• Apply various prompting techniques to effectively steer AI outputs.

• Assign different marketing roles to generative AI within their workflows.

• Leverage AI for a range of tasks, including:

  • Rephrasing and stylizing marketing content.
  • Enhancing, correcting, and proofreading text.
  • Contracting and summarizing information.
  • Expanding existing content for greater depth.
  • Writing engaging marketing letters and copy.
  • Translating languages for broader reach.

• Develop strategies to mitigate potential biases and errors (“hallucinations”) in AI-generated content.

• Navigate the legal considerations surrounding the use of Generative AI in marketing.

• Employ Generative AI to conduct market research and identify new opportunities.

• Create high-quality marketing materials across various formats:

  • Compelling social media ads.
  • Informative blog posts and product descriptions.
  • Creative social media captions and scripts.
  • Landing pages with optimized conversion rates.
  • Engaging survey forms for gathering valuable data.
  • Visually appealing reports and presentations.

• Run A/B tests effectively to optimize marketing campaigns.

• Personalize content at scale for increased engagement and conversions.

• Spark creativity and overcome writer’s block with AI-powered brainstorming tools.

• Develop interactive content and experiences using AI.

• Automate and personalize email marketing campaigns for greater efficiency.

• Generate stunning product images and graphics with AI.

• Personalize video ads and marketing materials dynamically.

• Create eye-catching social media graphics to boost engagement.

• Analyze customer data to uncover valuable trends and patterns.

• Predict future customer behavior and market trends for informed decision-making.

• Optimize marketing campaigns for better results using AI-driven insights.

Learning Outcome

Upon successful completion of this course, you will:

• Develop an effective generative AI strategy for your marketing team.
• Utilize AI tools to streamline workflows and maximize productivity.
• Craft personalized content that resonates with your target audience.
• Analyze data and optimize campaigns for measurable results.
• Stay ahead of the curve in the ever-evolving landscape of marketing technology.

Topics Covered

Part 1 Foundation:

• What is AI
• What is Generative AI
• What is ChatGPT
• How to use
• Importance of Prompting
• Assigning Marketing Roles
• Rephrasing text
• Styles of writing
• Enhancing, Correcting and Proofreading
• Contracting and Summarizing text
• Expanding text
• Writing Marketing Letters
• Translation
• Tips and tricks
• Mitigating Hallucination
• Legality

Part 2 Generative AI for marketing:

• Researching Customer Profiles
• Researching Blue Ocean markets
• Creating engaging social media ads
• AI-powered writing assistants can generate blog posts, product descriptions, social media captions, and even scripts
• Creating landing pages
• Creating survey forms
• Generate reports and presentations: Let AI handle the data crunching and create visually appealing reports and presentations.
• Running AB tests
• Create personalized content at scale: Generate unique variations of landing pages, emails, and ad copy tailored to individual audience segments.
• Break through writer’s block: Get inspiration for fresh ideas and overcome creative roadblocks with AI-powered brainstorming tools.
• Create interactive content and experiences: Use AI to develop quizzes, polls, and other interactive elements that capture user attention and data.
• Manage email marketing campaigns: Automate email sending, segmentation, and personalization to reach the right audience with the right message.

Part 3 : Design Eye-Catching Visuals:

• Generate stunning product images and graphics: Produce high-quality visuals.
• Personalize video ads and marketing materials: Use AI to dynamically insert user data or product recommendations into video content.
• Create engaging social media graphics: Generate eye-catching visuals for your social media channels, keeping your audience engaged.

Part 4 : Gain Valuable Insights:

• Analyze customer data to identify trends and patterns: Leverage AI to understand your audience and make data-driven marketing decisions.
• Predict future customer behavior and market trends: Gain insights into what customers might want next and stay ahead of the competition.
• Optimize marketing campaigns for better results: Use AI to A/B test different elements of your campaigns and identify the most effective strategies.

Fineprint

• The topics presented are tentative and we reserve the right to add or remove a topic to update or improve the bootcamp, or for a technical or time reasons.
• † taxes extra.